Digital marketing is practically necessary to compete with other businesses in your niche. Without some kind of web presence, you’re going to lose traffic and customers to your toughest rivals and competitors. However, developing an appropriate marketing and advertising strategy isn’t easy, especially with so many options for service partners.
One of your best options is to work with a full-service marketing agency. But why are full-service agencies so much better than working with specialized service providers or independent contractors?
Full-Service Marketing Agencies vs. Others
According to [name?] of Fuel Web Marketing, a full-service marketing agency, “full-service marketing agencies typically offer a broad spectrum of service offerings, including SEO, content marketing, social media marketing, web design, conversion optimization, and much more. It’s everything you need to make your brand more visible and more successful online.”
There are other approaches that stand in contrast to this model. For example, you could work with boutique agencies who each specialize in one type of service or one type of marketing philosophy. You could also develop your own strategies in-house, executing them with your own marketing staff members. It’s also possible to work with an extended network of independent contractors, each of whom has one small piece of your overall marketing puzzle in their wheelhouse.
The Advantages of Working With a Full-Service Marketing Agency
So why is a full-service marketing agency advantageous?
- Relative cost savings. First, although full-service marketing agencies aren’t cheap, they tend to be less expensive than other options, such as building your own in-house marketing team. You’ll also spend less money overall if you purchase all your services through one provider, rather than mixing and matching services with other providers.
- Access to all digital marketing services. One of the most obvious benefits of working with this type of agency is that you’ll get access to all kinds of digital marketing services. If you’re interested in greatly expanding your web presence, if you have multiple demographics to cater to, or if you just want to make sure you have an omnichannel approach, working with a marketing agency who can do everything is by far the best option.
- The convenience of everything under one roof. Having to find a service provider for each individual marketing service you need can be a major headache. Not only will you need to hunt down specialists in various fields, but you’ll also need to conduct due diligence for each one. When you work with a full-service marketing partner, everything becomes much more convenient. You’ll only have to make one initial decision. You’ll only have one service partner to contact. And you will naturally enjoy synergies between various services that you utilize from this partner.
- One point of contact and accountability. Similarly, this typically means you’ll have access to only one point of contact, and therefore only one point of accountability. In other models, if your marketing strategy starts to drift from your goals, you may have to contact dozens of people before you figure out what’s going wrong and why. With a single manager or point of contact to navigate this landscape for you, everything becomes much simpler.
- Professional direction and advice. Full-service marketing agencies have experience in many different types of marketing services, and they’ve typically served many different industries. Accordingly, they can give you insights and advice that most independent contractors and boutique firms can’t. If you’re looking for help deciding which tactics are going to be best for your brand, or if you just need more professional guidance in developing your marketing and advertising strategies, this is a huge bonus.
- Results-driven approaches. Most full-service marketing agencies prioritize results over everything else. An independent contractor who specializes in social media marketing might only care about how many followers they can win you or how much social traffic they can generate. This isn’t necessarily a bad thing, but it doesn’t tell you much about how social media is impacting your web presence and brand visibility overall. When working with a full-service agency, you’ll get this high-level view, and you’ll be able to make more effective marketing decisions accordingly.
- Adaptability and flexibility. If a particular tactic isn’t working, you can easily make a lateral move and replace it with a different tactic. In fact, your agency might even recommend the change.
- Access to new strategies and tactics. Finally, full-service marketing agencies tend to be resilient and adaptable. As new marketing channels and tactics emerge, your agency will likely be at the forefront of adopting them.
Full-service marketing agencies aren’t the best choice for every business, but they offer so many advantages that they tend to be beneficial for most. What’s most important is that you do your due diligence, so you can find the best agency for your needs.
