No matter how good your car dealership marketing strategy might currently be, there’s always room to develop and perfect it.
There are various ways you can achieve this, ranging from the incorporation of different business tools to the way you monitor and evaluate your marketing efforts.
In this article, we’ve put together a list of the top essentials for your car dealership marketing strategy to help you elevate the effectiveness of your marketing and take customer engagement to new heights.
Read on to find out more.
1. Implement call tracking software
One of the top essentials for your car dealership marketing strategy is to implement call tracking software.
This expert tool allows you to track every call made to your dealership and provides extensive data surrounding various aspects of each call using detailed metrics.
As well as this, call tracking analytics can help you create customer journey maps, from the in-depth reports offered by the software. These maps will outline the full journeys of each customer, including every touchpoint they visited before they called, as well as during and after the call.
This will give you a complete view of how customers are engaging with your dealership. You’ll see the levels of engagement from each of your marketing campaigns, across all of the marketing channels used to funnel customers to a sale point.
For the most effective way to handle your marketing, call tracking should take the number one spot.
2. Adapt your content
Another important tip for your car dealership marketing is to ensure you’re adapting your content to optimise customer engagement.
The best way to do this is by using the call tracking software mentioned above. Using the reports and insights from the software, you’ll be able to observe the performance of all your marketing campaigns and see which ones are delivering the highest number of leads and sales.
This will indicate what content within these campaigns is better suited to boost customer engagement.
With this information, you can then tailor the content of your new marketing campaigns to replicate the successful aspects of your previous content.
Therefore, you’ll have more campaigns designed with optimal content and a consistent stream of customer engagement.
3. Perfect your customer communication
Perfecting how you communicate with your customers is also essential for boosting your car dealership marketing.
Once again, the most effective way to achieve this is through the use of call tracking, but more importantly, the feature that can come with it – is speech analytics.
Speech analytics can be used to transcribe every customer calls made to your dealership. On top of that, it can also highlight any specific keywords mentioned in the call relevant to your dealership.
This gives you the best basis on which to analyze your communication. You’ll see the quality of how each customer is engaged, how their issue or enquiry has been addressed, and whether they’re satisfied at the end of the call.
Using this information, you can make the necessary improvements to your communication and create a satisfying customer experience that’s more likely to drive customer leads and conversions.
4. Monitor your marketing channels
One other essential for your car dealership marketing strategy is that you continuously monitor the performance of all your marketing campaigns across every channel.
The in-depth reports from your call tracking software can help you establish how many interactions are being produced from each campaign and give you an overall view of which are up to standard.
This is important for maintaining increased customer engagement, as you can promptly address any campaigns producing insufficient engagement and make any adjustments needed to reverse this.
Also, you’ll know exactly which campaigns to remove funding from if they’re not boosting leads and sales, and which to funnel more of your marketing budget into if they’re performing well – thus creating a better return on investment (ROI) for your dealership.
With these top essentials in place for your car dealership, you’ll soon see a significant improvement in your marketing strategy and a great increase to the levels of customer engagement throughout.
