If you have finally decided to get on TikTok, you might be unsure of how to categorize your account when creating one for the first time. Should you go with a business account or a personal account? Does going with either have any impact on the brand’s TikTok growth? Personal accounts are the go-to for individuals who want to use social media for sharing or networking with friends, while business accounts are perfect for marketing purposes. Companies create these accounts to advertise their products and widen their reach. Let’s dissect each of these accounts and compare them.

Who Should Open a Business Account?

A business account is perfect for anyone looking to promote products or services to clients. Companies mostly do this, but even individual content creators with a line of business can also use it for marketing. New companies yet to have a broad reach will also benefit from opening a TikTok business account to bring more clients, spread the word about their products, entertain them, and maintain engagement.

Benefits of Opening a Business TikTok Account

Having TikTok for a business account has its perks, and there are benefits you will enjoy from using the platform. The following are some of them:

  1. Easy Verification – It is easier to verify with a business account than a personal account. Being verified comes with several benefits, the most important being that your account will earn some trust and appear legit to your clients.
  2. Email Contact – A TikTok Business Account will allow you to display your email address on your TikTok page. This means anyone who wants to contact you for business, either clients or collaborators, can easily reach you.
  3. Creative Hub – This section is perfect for new beginners as it offers content creation tips. You will also get business content that is trending on the social media platform to use to your advantage.
  4. Music Library – You might need music to complement your videos on the platform. A business account will help, as you can use music and sounds in your videos without worrying about copyright issues. The tracks available are usable for branded or organic content.
  5. Analytics page – You will have an entire analytics page available to see your account’s progress in terms of audience, engagement, views, detailed insights, and so much more. This will help you run your account with purpose as you can see which strategies work best for you and which ones you should scrap off.

Limitations of TikTok for Business

Even though using TikTok for business has many benefits, there are certain limitations, such as those listed below:

  • Restriction to development programs – When you choose a TikTok business account, you won’t have access to TikTok’s development program. These are designated for creators only.
  • Limited sounds – Although users can use commercial songs, not every trending sound will be available on the commercial sound library. Given that TikTok thrives best on trends, it might be challenging to participate in audio-based trends.

TikTok Personal Account

This is the account type used by most users on the platform. It is popular with most content creators, general users, and public figures who use them for their video content. Most content does not necessarily aim to drive brand awareness, widen reach or sell a particular product or service. TikTok users with personal accounts use them to watch videos, interact with their favorite content creators, or even create content for their friends, family, and broader audiences.

Features That Come With the TikTok Personal Account

Just like there are features exclusive to the TikTok Business Account, there are also features that come with using the TikTok personal or creator account. The following are some of them:

  1. Set your account to private – When you have a personal account, you can set your account to private. This means only approved users get to follow you and see the videos you post.
  2. Access to a vast music library – Using songs and sounds on your videos is an experience to look forward to when you have a personal account, courtesy of the wide variety available.
  3. The creator next – As a TikTok creator, you can monetize your account as you build your community of followers. Because of this feature, you can now meet with brand creators and create paid campaigns.
  4. Commercial sounds are available – Whereas TikTok business accounts only use commercial sounds, you can use any TikTok sound on your content with personal accounts.
  5. Creator tools – Personal TikTok accounts also have advanced creator tools; looking at the metrics will help you know the kind of content your audience loves, so you keep making more of that.

Limitations of Using a Personal TikTok Account

Even though they are the most popular type of account, creator accounts also have their limitations; we have listed a couple of them below:

  1. Unmanageable on third-party platforms – If you use management platforms like Hootsuite, your personal TikTok account won’t connect. It is unsuitable if you want to plan your content, manage comments, schedule your post, or check your engagement metrics.
  2. Analytics are not downloadable – On your personal Twitter account, you won’t be able to download your analytics. Furthermore, there is a limit to how long they keep your data, 60 days. After which, you won’t have access to the information any longer, making it difficult to analyze your business performance over a long period.

Can You Switch Back and Forth From Personal to Business Account?

Yes, even though TikTok does not recommend you switch between the two types of accounts, it is possible. Here’s how to go about it. After tapping your profile, you must go to settings and privacy. Click ‘manage my account,’ and you’ll see the option to switch to a personal or business account.

Conclusion

As you plan to start your TikTok account, we hope this article has elaborated on the two types of accounts. Choose the correct account type based on the features you think will be helpful, as this all narrows down to the purpose of your account.

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