As technology advances, so does mobile phone use. According to statistics, the rate at which smartphone usage is growing each year is extraordinary, with there currently almost 4 billion smartphones in use. More people are turning towards online platforms when seeking answers to any questions they may have. Despite most web searches being done with a mobile device or laptop, many law firms have still not made the switch to a mobile-friendly website.
That is why it is now more important than ever to have a mobile-friendly law firm website if you want your company to remain relevant and continue drawing in clients. Without an engaging platform, a law firm stands the risk of losing out to its competitors. Additionally, recent studies have shown that more than 60% of people use their phones to search for a company. Moreover, of this study data, one-fifth of the searches conducted are people looking for legal services.
What Exactly Is A Mobile Friendly Law Firm Website?
When establishing what makes a website mobile-friendly, we can determine that a law firm’s website is considered mobile-friendly when its site fits the display of mobile devices and other handheld devices. A law firm website is genuinely mobile-friendly if its website is easy to navigate, has fast loading times, and eliminates horizontal scrolling.
Additionally, it needs to have an efficient and easy to use contact or inquiry form. Essentially having a mobile-friendly website will allow potential clients to find what they are looking for quickly and with minimal hassle.
Top Three Reasons to Have a Mobile Friendly Law Firm Website
There are many reasons why it’s imperative to have a mobile-friendly website for your law firm. Without a mobile-friendly website, your law firm will lose visitors as users won’t be able to find what they are looking for quickly.
Your firm’s website bounce rate could also be adversely affected as it’s been proven that websites that aren’t mobile-friendly have a 79% higher bounce rate. This means 79% of potential clients will leave your firm’s website within seconds if they feel your site is mobile-friendly enough.
1. People Want Easy Mobile Access
Most people use their mobile phones when conducting an internet search, as we know, even though they use their desktops or laptops for work. People want to have easy access to information, and by using their phones and tablets, they can easily browse mobile-friendly websites.
Without a mobile-friendly law firm website, prospective clients won’t be able to access your content and contact information easily. If the website isn’t engaging, aesthetically pleasing, and easy to navigate, they will likely exit your site and not contact your firm.
2. Mobile-Friendly Content Makes Your Law Firm More Shareable
It’s best not to underestimate the power of sharing content as it’s a vital aspect of spreading your law firm’s information. The majority of people want to be able to share what appeals to them or what they deem informative. If you have a website that isn’t mobile-friendly, users won’t be able to share your content via social media and other platforms to friends, family, and acquaintances.
Sharing content from desktop to mobile isn’t effective, nor is it appealing to most. Hence, it’s vital to have a mobile-friendly law firm website if you want your firm to garner attention and attain new prospective clients continuously.
3. Your Law Firm Will Rank Better with Google
The algorithm that Google currently utilizes prioritizes mobile-friendly law firm websites as they know that most people are searching for information on their mobile devices. Should you establish a mobile-friendly website, your SEO content will undoubtedly be much more effective, resulting in your website ranking higher when potential clients search for a law firm.
Essentially having a mobile-friendly website will enable Google to rank your firm higher than the competition when people search for law firms, which will likely gain you more clients.
Ultimately having a mobile-friendly website for your law firm will significantly benefit the success rate of your business. With more people opting to conduct law firm searches on their phones, having a mobile-friendly website will allow your firm to target a much larger audience and rank better on Google. Additionally, it will make sure potential clients can contact you quickly and easily.