Marketing is a useful tool used to engage with your customers and inform them about the products or services that you are offering to them. This article draws attention to a few unique tips you can use when it comes to marketing your business.
1. Create Valuable Content
There are almost infinite ways to share information about your business, such as posting blogs, creating video brochures, hosting podcasts, or even being interviewed on podcasts. This way, you gain online authority, and traffic is directed straight to your businesses’ site.
2. Guerilla Marketing
Guerilla marketing is a type of publicity that companies use to promote a product or service. Small businesses with a limited budget often use this advertising strategy to compete with established companies. A simple example of guerilla marketing could be paying an individual to create eye-catching art with chalk.
3. Contests and Giveaways
Giving gifts away helps you to build brand awareness for your business and connect with potential customers. You can give away freebies with your advertising on it such as key chains, fridge magnets, pens, or even notepads. Promoting your business’s products or services is a great idea, and you can offer a discounted price in exchange for a review.
4.Collaborate with Others
When you have a small business with a limited marketing budget, it would be an advantage to collaborate with other companies. Both companies would win when your business succeeds, and you would also gain credibility when another business recommends you.
5.Utilize Social Media
Most people are using social media. Therefore, social media platforms are innovative forums for marketing your business. A few popular social media platforms to consider are Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat.
Many people will try to argue that it is an acceptable strategy to just buy Twitter followers online. However, this will often harm your business more than it helps as this is against all major platform’s terms of service and generally looks bad to customers. Instead, pursue a white hat strategy such as those offered through different free online tools like Twiends meant to simply connect you with people that would be interested in your business and what you offer.
6. Provide Useful Information
Information marketing has proven to be beneficial in increasing sales. Educating your audience and answering a few questions grows your customer base and allows you to market your business. It also offers solutions to the problems you address. You could even look at hosting a meetup group, an event, speak at events, or even an online seminar.
7. Leverage Advertising Channels
Advertising on TV, radio, and the newspaper can be quite costly and hard to decipher its effectiveness. Online advertising can be cheaper and more targeted. Popular options are Google Pay Per Clik advertisements as well as Facebook advertisements.
8. Create an Elevator Pitch
An elevator pitch is a brief and persuasive speech used to spark interest in products or services. Research has shown the average attention span of an adult is roughly six to eight seconds; that is the time you must seize someone’s attention.
9. Support your Community
Now it is time to think locally, you could sponsor a Little League team, a 5km charity walk or run, or print bookmarks and leave them at the local library. It is essential to get to know your ideal customer and think about where they spend their time and what they do.
10. Ask for Referrals
Most people are willing to refer your business if they are asked to, the minority of people do it on their own. You could consider rewarding your customers for referring your company to other people, such as offering discounts.