Every musician dreams of reaching popularity on music streaming platforms without spending thousand of dollars and endless hours for music promotion. Setting up an exhaustive promotion campaign on Spotify, Amazon Music, Tidal, or any other platform, use the next tips that eventually will save your money and time, and lead to the desired results eventually.
Identify your most loyal fans and engage them appropriately
There are different types of fans. Some fans listen to your music but do not actively engage with you on social media. They are not crazy about your art and won’t go beyond the ordinary to support your music. They would rather not buy your album if they could download and listen to it for free on streaming sites. They can’t be persuaded to do those things.
Also, there are fans who enjoy your music and attend your shows but won’t do anything extraordinary to help or contribute to your career growth.
Your core and most loyal fans are your best fans. They will go beyond the ordinary to support your art. They will buy and stream your music, pre-order tickets to your shows, follow you non-stop on the internet, and also promote your music.
They will do all these things at their own will. Some will go as far as spending their money to promote your art. They are your most valuable fans. They are your “STANS”. They prioritize your success and will go above and beyond to make you successful. These are the fans you need the most.
Identifying your most loyal fans is easy. All you need to do is to maintain a good presence on social media, always check your mail, and take note of those who constantly buy tickets to attend your shows.
While on social media, pay attention to your mentions and pick out those who constantly talk about and support your music. Take out some time to follow them, reply to their questions, talk to them, and let them know how important they are. Let them know how important their support is to your career. With you being close to them, they will work even harder to promote your art.
Keep a strong social media presence
You are the number one promoter of your music. Nobody will promote someone who is unable to promote themselves. Before your fans will promote your work, you have to promote yourself and get yourself close to them. Social media is where a large percentage of your fans promote your art. Get on social media platforms and connect regularly with them.
Create posts regularly on social media and show your fans a little about the person behind the music. Engage your fans, show them your personality, talk about your interests, and communicate regularly with them via the live video features of social media platforms like Instagram and TikTok.
Also, try to connect with their lives too. Send them a goodwill message, congratulate them on their birthdays and weddings, and send them newsletters. Let them know you care about them just as much as they care about you.
Personal connections with your fans are very important. It also, in turn, connects them to your music. When you make them an important part of your career, they will root for you forever.
Create great content
This tip is as important as the earlier mentioned tips. People will only be attracted to appealing content. They will only promote things that they find interesting. When creating, do so to the best of your ability and give people something to talk about and marvel at. Put your heart into everything you do, devote yourself and listen to feedback.
The industry is competitive. It takes creativity and consistency to keep being in people’s conversations. You have to continually curate content that will appeal beautifully to your audience. This article has highlighted some useful tips that could help artists put their music into everybody’s conversation.
