There is no argument that Instagram is one of the major social media platforms around the world. It’s, therefore, no surprise that a majority of businesses are marketing there. Well, even though Instagram offers a world of possibilities, it may not deliver for some people simply because they take the wrong approach. In case you already have an Instagram page, you can build a strong presence by starting to do very simple things.

Well, here is a simple list to begin with:

Change to a Business Profile

Instagram gives you the option of opening a personal and business account. Check and confirm the option you chose when you created the account. If you are a business, then naturally, your Instagram account has to be a business account. This helps to enhance visibility in the long run. There are also a number of benefits that come with a business account. You can be able to post ads fast, and customers can get in touch with you by clicking your contacts.

Use Sponsored Ads

It is also advisable to use sponsored ads on Instagram to get your brand noticed. Sponsored ads cost a small fee, but they offer great benefits. In case you are not sure how you can move with this, don’t worry. Famoid, one of the main social media consultants in the market, will easily get you started. Don’t also forget to spend time on creating quality ads. Instagram does not create ads for you. It simply gives you a platform to share them. Your ads must be as engaging as they can be.

Use the Available Instagram Tools

There are a number of great business tools on Instagram. The tools are actually designed to help you fully maximize the benefits of this platform. However, a lot of people don’t use them. It could be because they don’t know the kit is there or perhaps they don’t know how to use it. Well, you need to change this. It doesn’t take a lot to learn how these tools work. Make the effort of familiarizing yourself with them. They will be worth it.

avatar, clients, customers

Use Influencers

If you want to get a wider reach on Instagram, then you must use influencers. There is no escaping from this. Getting a presence on social media is hard as it is, and if you don’t have an authority figure to endorse your brand, you may have a very stressful experience on this platform. Each influencer will charge differently for their services. It is, however, always a good idea to pick people who have relevance in your industry. For example, if you are a restaurant, pick influencers who blog about food. This will increase the chances of conversion and will bring you followers who are more likely to take action.


Instagram is one of the best social media platforms to sell and promote your brand. But you have to do things right in order to succeed here. The simple tips above will definitely be a great option for anyone.

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