Eating food and writing about it are two very different things, and starting a food blog needs a particular set of skills and a plan. Unique and innovative restaurants are springing up in cities worldwide, dietary trends shift to include anything from fat-free to paleo, and the digital world flourishes more than ever.
If you are one of the foodies out there who are thinking of starting a food blog, you will also need to think about marketing it. That’s why we’ve made a list of food blogging strategies and topic trends you need to consider when creating a digital marketing plan for your food blog.
When it comes to food blogging, it’s decisive to comprehend and catch the latest trends. Food blogs are mostly well known if they focus on distinctive and creative recipes, unique restaurants and food markets, different diet-friendly meals, and food or dishes that can connect with people. It is more likely to create a food blog in line with audience needs by understanding what people think about food blogs, how they eat, and what’s imperative for them.
Create Catchy Content
Although social media and visual content dominate the Internet, a well-written text is still an essential element for the success of your blog. Pay attention to the grammar and spelling: sentence fluency and structure can make or break the content. Being able to tell a story, create a picture, and write your content in a way that allows readers to almost smell the dish is a key skill for every food blogger. Develop a natural writing style that will become the trademark of your blog and differentiate it from others.
Another essential step when creating content is to include the health benefits of the food. Nowadays, people pay attention to the products they use and what effects they may have. For example, if you are crafting an article or a social media post dedicated to Shrimp and Black Bean Salad with Lemon Vinaigrette, talk about the benefits of black turtle bean and other key ingredients.
Take ‘Delicious’ Photos
People can scroll the contents for hours, looking only at images and ignoring what the caption is about. So knowing some techniques and small tips about taking better food photos will only be a plus for the blog. The goal of your blog is to introduce your readers to something new in the realm of cuisine.
- Use natural light to take photographs, avoid using overhead lights, lamps, or your camera’s built-in flash;
- Move around. Don’t limit snapping pictures in the kitchen;
- Take photos from a variety of perspectives.
Make new, intriguing, engaging, and entertaining material, and you can even go as far as come up with web app ideas and create your own app! Make your information well-organized, easy to navigate, and visually appealing. For example, it’s beautiful to have a diverse selection of recipes or eateries on the food blog but aim to generate material that stands out from the others.
Stick With The Audience
There is one simple and essential element to take into account – the food blog is not just for the owner’s entertainment; it is for the audience! Select a specialty. It might be a culinary blog for grandmas, or it could be a site dedicated to low-fat cuisine. Whatever it is, keep in mind that the audience will have great expectations, so don’t let them down.
All in all, while creating a food blog can be interesting and entertaining, it should be well optimized so that it reaches the people who will love it! The tips provided above will indeed engage more audiences, and the content results will be more satisfying.