As a video game lover, you likely want to know how to grow your Twitch channel and earn money. After all, the most popular Twitch streamers, like Tyler Blevins, aka Ninja, make around seven figures per year. So, how exactly do Twitch streamers make money? Read on to learn about several ways that you can make money from streaming.

How to Make Money on Twitch

There are several ways that streamers earn money on Twitch. These include crowdfunded subscriptions, viewer donations, and “Twitch Bits” (another type of viewer donation). Additionally, you can earn money from ads, brand sponsorships, affiliate marketing, game sales, and merchandise. Furthermore, some streamers get money from posting YouTube videos and crowdfunding on Patreon.

Twitch will pay you every 15 days if your account balance is more than $100.

However, you can’t just start streaming and expect to start bringing in revenue. To make money from subscriptions, game sales, Twitch Bits, or ads, you first need to become a Twitch Affiliate or Partner. Furthermore, you really can’t expect to make money from sponsorships or merchandise until you’ve got a large following.

That being said, there are four things you can do to earn money without having to be a Twitch Partner. These are:


Oftentimes Twitch users will support their fave streamers by giving them money or tips. While you can’t accept Twitch Bits until you’re a Partner or Affiliate, you can get donations through a third-party service such as PayPal, Streamlabs, Muxy, or Donorbox.


If you upload the best portions of your Twitch streams to a YouTube channel, you may be able to earn money through YouTube ads. For instance, you could upload funny or interesting clips from your streams or game compilations.

Like Twitch, it’s difficult to make money on YouTube. However, there is an additional benefit to uploading videos to YouTube. Namely, it allows you to attract new followers to your Twitch streams. This is because, unlike Twitch, YouTube has comprehensive search options, related video suggestions, and personal viewer recommendations.


If you have a few regular viewers that adore your streams, you can encourage them to donate to you monthly on Patreon in exchange for rewards. For example, you could offer Patreon patrons exclusive video content or top gaming tips and tricks.

Affiliate Marketing

Last but certainly not least, affiliate marketing is a great way to earn money on Twitch without being a partner. Affiliate marketing involves promoting offers online and receiving a commission or fee on everything you help to sell.

Amazon Associates is one of the most popular ways to earn money through affiliate marketing. This program lets you share links to products on Amazon and pays you for any purchases that your viewers make.

How to Grow Your Twitch Channel

The truth is that to make money on Twitch, the first thing you need is a significant following. Unfortunately, this is easier said than done. It takes an enormous amount of time and work, and even then, there’s no guarantee of success. However, there are a few things you can do to increase your odds:

Discover your Niche

When looking to grow your Twitch audience, you want to think about what you can do to stand out?

For starters, consider your Twitch handle. You want to ensure you go by something that people will remember. Brainstorm some ideas and then run them through a Twitch username checker to ensure they’re free to use.

Next, decide on your presentation style. Are you going to be witty and funny? Or maybe you’ll be a professor type dispensing wisdom. Will you play new games or old classics.

Create a Following on Other Social Media Channels

Unfortunately, Twitch doesn’t offer many ways for you to promote your streams. Therefore it’s imperative that you venture out to other channels to help build your audience.

For instance, you could promote your streams on Instagram and link back to your Twitch account. Alternatively, you could use YouTube to build an audience by sharing clips of your streams.

Build a Network of Other Streamers

You can generate opportunities to grow your audience by networking and supporting other popular streamers. For example, if you engage with another streamer by being active in their chat, you increase the chances that the streamer and their audience will visit your channel and follow you. Additionally, if you build friendships with other streamers, you can promote each other’s channels and host each other. As a result, you’ll cross-pollinate your audiences and attract new viewers.

Summing Up

It’s a challenge to make money on Twitch. That being said, if you put in some hard work and dedication, it is possible to grow your channel earn money from your streams.

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