Did you know that having consistent branding across all platforms can increase revenue by over 20%?
Developing a branding strategy is the first step to bringing your business to the next level. Although every element of your brand is essential, staying on the brand on social media is more critical than ever. In fact, 52% of online brand discovery comes from social media platforms.
So, if you’ve been looking for ways to nail your social media branding, you’ve come to the right place. Read on for some tried and true ways to improve your social media brand awareness strategy.
Use Your Business’ Brand Identity Kit
To have a unified look across all of your platforms, you must ensure that all of your business’s social media accounts follow certain branding “rules.” Usually, these will appear on a brand identity kit or guide. This guide is something unique to every business and will usually contain things like:
- Brand colors
- Brand logos and logo variations
- Brand fonts
- Brand values
- Brand-related graphics
Following your brand identity kit will ensure that everything looks consistent across platforms. This is important because it will help make your brand more recognizable, building strong brand awareness.
Know Your Audience
Every social media platform caters to a different audience. For example, TikTok tends to have a younger audience than Pinterest or Facebook. Knowing who is looking at your content on each platform will help you make a much stronger strategy.
Creating a strategy that “speaks to everyone” will not benefit your business. Knowing exactly who you are speaking to will allow you to create stronger engagement posts for social media, which can eventually help with brand awareness.
Examine their demographics, interests, and lifestyles, and then decide on a content strategy.
Develop a Consistent Brand Voice
Besides making visually consistent content, your copy is also a considerable branding element. So, even if you plan on speaking to different audiences, you must stick to a consistent brand voice.
The vocabulary and tone that you use in every post will help make your brand more relatable. In addition, it will build a personality for your brand that will enhance the overall look and feel of all the posts you create.
Remember to use a consistent tone in all of the copy you write for your business, including social media, email marketing, website copy, etc.
Become an Expert in Social Media Branding
Now that you know some of the most important aspects of social media branding, you can start creating a killer brand awareness strategy. Remember to develop and use a brand identity kit, study your audience, and develop a consistent brand voice. Keeping all your platforms unified and consistent will help you bring your business to the next level!
Are you looking for more tips and tricks to improve your business and social media strategy? Make sure to check out the rest of our business content!