A business website plays an integral part in growing or breaking your business. A good web design may be just what your business needs to evolve. It creates a positive impression on your website visitors, drives more sales, and positions your business on the path for success. On the other hand, a poor business website design can turn off potential customers and drive them to your competitors. Your web designer’s focus should be to design your website to offer users the best user-experience and prevent any potential problem the user might encounter while browsing your website. The following simple tips will help you improve your business website and position your business on the right path for success.
A user-friendly web design
Designing your business website is easy thanks to free website templates that help you customize your website, or you can choose a web design company to do it for you. Either way, your focus should be to create a website that reflects your business brand. The first impression matters as much as what you have to offer. If your website is similar to thousands of other websites on the internet, you will not be able to impact your web visitors. Your website design should be simple but unique. Avoid embellishments that make the site appear cluttered and make it easy for the user to move from one point to another without obstacles.
Your website should be clean and clutter-free. A complicated design or including too much information and images overwhelms the web user. So, do not cram everything into the home page. Instead, leave some room for the viewer to breathe and have a pleasant user experience. Note that a clutter-free website also signifies professionalism.
It would be a bad thing for your business website to be unresponsive on a mobile phone after google announced its mobile-first index. Having a responsive website means that your business website will adapt when a web user opens it via mobile device. But, you need to ensure that your website is mobile compatible to offer users a friendly browsing experience across all mobile devices and tablets. Also, ensure the mobile website version is easy and quick to load since users get frustrated if they can’t access a website as fast as they want to.
Help Google find your site easily.
Your website should be easily accessible to search engines such as Google. You can achieve that by ensuring it is clutter-free, has clear content, relevant keywords, proper URLs, and a sitemap, enabling the search engine to index your website easily and quickly. Also, optimize your page for the search engine by using the best SEO practices. If you are not familiar with SEO, working with an SEO company to optimize your website for search engine ranking is very rewarding.
Avail your contact information.
Do not expect the web user to look for your business contact everywhere on your website. Instead, you should make it readily available to them. Create a contact page showing your company’s email address, phone number, location, physical address, as well as operation and closing hours. Including a contact page on your website is not enough, but you should display it strategically, such as at the header or footer of the page so that the user can spot it with ease.
Create a professional branding
As a business website, you should aim to create a professional website that aligns with your brand. You should use colors that reflect your brand’s logo and, if possible, hire a web designer to bring out some form of uniqueness on your site. You should pay great attention to your website’s home page since it’s the first thing users see when they visit your site. When using website templates, choose fonts, colors, and graphics that complement your website style. A valuable tip is to use your homepage to display your business’s top products while at the same time telling your business brand story.
The power of inbound leads
Many business owners will try to focus on inbound leads through their business websites and generate as many as possible. Many customers research a product before making the final purchase, including popping into your website and checking what you have to offer. You should take advantage of such an opportunity to ask for their email addresses so that you can keep them informed for later. Ensure you include an email newsletter form on your website to continue marketing to the user even after they have left the page. But, keep in mind that being too persistent annoys a web user.
Showcase products and services well.
Since yours is a business website, ensure you showcase your business products or services impressively. Remember that you only have a few seconds to show the visitor what you have to offer. So, de-clutter your page and make a positive impression. Take quality images of your products and include captivating descriptions.
The final thoughts
A good web design works to benefit your business. Create an outstanding, user-friendly, and simple web design that propels your business to success.