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Digital Marketing

A complete step-by-step guide and tips for promoting on Facebook

Nowadays you can find a lot of guides and articles that tell you how to promote on Instagram, Twitter, or TikTok. But besides these, there is an older and rather established platform - Facebook. It remains one of the most crowded platforms for the audience in the UK, USA,...

Cold Email Design for Business

People use emails in their everyday lives to chat and communicate with each other. Moreover, emails are also highly used in business and customer communication. For example, in business, emails are a way to attract customers' attention to new products or get new potential leads. Yet, it can be difficult...

How to Run Profitable Ads for Your Business

The modern world is definitely different from those olden times, and those differences show in all aspects of our lives. Technological developments have made changes to the way we do business, and people have quickly caught up to the new opportunities that those changes have brought about. That led...

8 Marketing Ideas For Your New Business

Starting a new business is no easy task because there’s a multitude of things to think about. They say that SEO can help grow small businesses, and so can online stores. You need to consider branding and website design, product development, and, of course - marketing. But which marketing...

What is a Machine Learning Agency and How Does it Actually Work?

A machine learning agency is a company that specializes in the use of technology to create content for brands. Machine learning agencies, or MLAs for short, are responsible for creating content and generating ideas to help brands grow. They are often referred to as digital agencies because they work...

How to Increase Your Direct Mail Response Rate

Direct mail response rates continue to decline, but there are still steps you can take to improve your results. This brings up the question, "what is a good direct mail response rate, and how can I achieve it?" This article will share some tips for increasing your direct mail...

Organizing Content Auditing: Key Factors to Organizational Productivity

The initial thought when trying to accomplish your organizational objectives might be to produce and share fresh content. However, the issue is that such content frequently fades away into obscurity and is rarely used again. For some organizations, this is an unfortunate reality because one of the most effective...

Factors to Consider when Choosing a Dental Marketing Agency

As your dental practice grows, you will need to consider marketing. The right marketing can help you attract new patients, grow your business, and improve your bottom line. But how do you choose the right dental marketing agency? A marketing agency will be able to help you create a brand,...

How Technographic Data Can Be Valuable for Business

Technographic data is the most sufficient and complementary data type for understanding the target audience and delivering better marketing campaigns. You can collect technographic data, analyze it, and use the insights for your further marketing efforts or strategic decision-making. As the competition between B2B markets increases, it's important for businesses...

The Difference Between SEO and PPC: An Informative Guide

There are around 50.3 billion internet users worldwide. As such, the internet is one of the most important places to market your business. You can use various digital marketing types to improve your marketing strategy and grow your business. Amongst those, SEO and PPC are two of the most popular. So...