Starting a new business is no easy task because there’s a multitude of things to think about. They say that SEO can help grow small businesses, and so can online stores. You need to consider branding and website design, product development, and, of course – marketing. But which marketing options are the best and which ones should you choose? In this article, we’ll discuss 8 ideas that you can use to promote your new business.
Distribute High-Quality Marketing Materials
Here are some examples of what you could produce:
- Fact sheets are brief, factual overviews of your company, its products or services, and its achievements.
- A company overview is a high-level summary of your company, its mission, and its goals.
- A press release is a formal announcement that’s sent to the media, typically to generate coverage of a new product, service, or event.
You should also research media kits, case studies, byline articles, and white papers to promote your business. There are many online companies that can help you produce these documents. You could order saddle stitched booklets whenever you need a magazine, product catalog, pocketbook, or any other kind of long-form document. It’s possible to choose the size, paper type, page count, and color, and to select the quantity and delivery speed.
Invest In Search Engine Optimization (SEO)
This process involves making your website as visible as possible to people using search engines like Google or Bing. When they look for the products or services that you provide, you want your business to appear high in the search results. In turn, this will raise your brand awareness and help promote sales.
There are many routes to successfully improving your website’s SEO, including:
- Creating keyword-rich content
- Using relevant and popular keywords in your titles and headings
- Building backlinks to your business website from other high-quality websites
- Make sure your website is mobile-friendly
If you need help with SEO, contact a consultant or specialist agency.
Start A Blog
This is simply an online journal or information site. The content you publish should be related to your business, although it doesn’t have to be exclusively about your products or services. You can use your blog to share tips and advice related to your industry or to announce news and events related to your business. Not only will a blog help you connect with potential and current customers, but it’ll also improve your SEO.
To get started, all you need is a domain name and hosting, and a platform like WordPress. Once you have those setup, you can start creating content. Just remember to keep it interesting, informative, and related to your business—and don’t forget to promote your blog on your website and social media channels.
Use Social Media To Your Advantage
This is a powerful marketing tool that can be used to reach out to potential customers and build relationships with them. If you’re not already using it for your business, now’s the time to start. Some of the most popular social media platforms for businesses include Facebook, Twitter and Instagram.
You can use Facebook to share updates about your business, promote special offers, and more.
Twitter is a great platform for answering customer questions, offering helpful tips, etc. Instagram is a visual platform that’s perfect for businesses in the creative industry. You can use it to share photos and videos of your work, behind-the-scenes content, and more.
Create A Video And Post It On Youtube
As one of the largest search engines in the world, Youtube provides a great opportunity for businesses to reach a huge audience with their message. Perhaps it’s time you created a quality video about your new business venture, and posted it there.
Some benefits of pursuing this option include:
- Videos are easy to share, increasing the reach of your marketing efforts
- You can build trust and credibility with potential customers
- You can showcase your products or services in an engaging way
- Youtube is a great way to reach people who prefer watching videos to reading posts
- If you’re not sure where to start, consider hiring a professional video production company to help you create a high-quality video that really packs a punch.
Give Away Free Products Or Services
Including a freebie with every purchase is a great way to get people in the door and keep them coming back. Consider what you can offer for free that would be valuable to your target market, and make sure it’s something that complements your product or service. For example, a clothing store could offer a free fashion consultation with every purchase.
Some other options to consider include:
- Free downloadable e-books
- Free samples
- Free trial periods and subscriptions
- Free merch
- Buy one get one free
Get Involved In The Community
This is a form of free advertising, and it can be done in a number of ways. You could sponsor local events, volunteer for local causes, or simply get to know more people in your area.
By getting involved in the community, you’ll not only make a good impression on potential customers, but you’ll also gain valuable networking opportunities. In turn, these could generate new business or exciting new collaborations with others. People may start sending business your way on the basis that you’ll do the same thing for them.
Participate In Trade Shows
This is an excellent way to get your name and product out there, as well as to generate leads. When participating in trade shows, be sure to have plenty of marketing materials on hand, such as brochures, business cards, and product samples.
You should also take the time to speak with potential customers and get their contact information so you can follow up with them later.
Besides these 8 options, you could also consider things like PPC advertising, email marketing, and featuring in newspapers and billboards. In return for all your hard work, your new business will begin to establish itself. Your customer base will increase and so will your revenue, both now and in the future.