Writing a press release is a skill that every marketer should have. From the heap of resumes, top PR firms will only select the best candidates with the relevant skills. So, if you want to stand out from the competition, having a flair for writing excellent press releases is...
Lead generation is a valuable tool for businesses to utilize to grow and expand. However, not all lead techniques are worth the investment of time and money. This blog post will discuss whether or not it's worth it for your business to implement one or more types of lead...
If you’re writing copy for new products or updating existing listings, the main objective will be the same: to convert your user into a paying customer. Copy can be a powerful tool for any content marketer, so long as you know how to use it to your advantage. Here...
A product video is a type of video that effectively demonstrates the benefits of the products. A product video explains the features of products better than a product picture. A picture is not sufficient enough to validate the questions a customer has about the products. A customer, while online...
Eating food and writing about it are two very different things, and starting a food blog needs a particular set of skills and a plan. Unique and innovative restaurants are springing up in cities worldwide, dietary trends shift to include anything from fat-free to paleo, and the digital world...
Have you ever thought about the benefits of email marketing? If your company isn't utilizing this marketing tool, should they choose it? The answer is yes! Today, email marketing stands concretely as one of the strongest marketing tools that can easily generate a high return on investment. No wonder,...
A business website plays an integral part in growing or breaking your business. A good web design may be just what your business needs to evolve. It creates a positive impression on your website visitors, drives more sales, and positions your business on the path to success. On the...
When a business invests in advertising, it can save time and frustration if they track social media analytics. With this information, companies can see who is interested in their service or product, their physical location, and which social media platform brought them to their leading site.
Social engagement can be...
