There’s no running away from the fact the business world is highly competitive. Especially when promoting it on digital platforms, many business owners feel challenged. After all, the market faces perfect competition, and customers are exposed to a plethora of products/services brought by millions of vendors. So if you...
Using social media for your business comes with a lot of benefits, and one of them is that it allows you to reach new potential customers, discover new ways to approach them, promote your brand, and grow your business. Right now, Instagram is one of the major platforms, successfully...
It’s no secret that content and SEO go hand-in-hand. If you want to attract the attention of the search engines and your target audience, you need to be willing to invest at least some time in the creation of high-quality content.
Unfortunately, most business owners have no clue where to...
If you want to make people aware of what you have to offer, use Facebook Ads. You can target based on interest, behaviors, demographics, age ranges, connections, locations, psychographic targeting, and, last but not least, languages. In case you didn’t know, Facebook Ads are affordable. They cost a fraction...
Sometimes, your typical workday may have a full schedule so much that you can only manage a few minutes between them. For some of these appointments, you may require to hold video chats while interacting with your business partners or do online demonstrations for your clients. This means that...
Since its launch in 2016, TikTok has gone on to become one of the most popular platforms in the world. However, it wasn’t until the tail end of 2017, one year after its inception, that the Chinese social media phenomenon truly started to gain traction after acquiring one of...
Instagram likes are an essential determinant for your visibility and reach on the platform. But can they do more? Can the likes you accumulate on Instagram become a source of revenue for your business? Can likes lead to sales conversions? It may have seemed like a far-fetched idea in...
Image by Mudassar Iqbal from Pixabay
If you are trying to enhance your digital marketing strategy for Instagram, consider how best to build social proof on the platform. Instagram, after all, is a primarily social networking platform used for both personal and professional purposes. To make an impact on this site, you must...
Future predictions of Instagram?
Today, Instagram celebrates its 11th birthday. For decades Instagram has transformed itself and is the number one social media networking site. It has over one billion active users. So does this article contemplate what the future of Instagram is?
Instagram is the number one sizzling platform,...
Around 3.78 billion people (or 48% of the population) use social media, with the percentage of users rising exponentially as the age of users decreases. People spend an average of 2.5 hours on social networks and messaging, a statistic that businesses have taken to heart, with research by Smartly.io showing that...
