Progressive slots first hit the gambling market in 1986, and ever since then, their popularity status has never looked back. IGT’s Megabucks Slot’s payment of close to five million dollars sparked the flame for this trend, and today, progressive jackpot in online slots is available in the hundreds, for...

Customer experience (CX) plays an important role in deciding whether to continue business with a brand or switch to a competitor. Customer loyalty no longer depends on the product or price alone; crucial is the experience they receive. Tellingly, customers are willing to pay more when CX is great. A...